Baby boxes

What is a Baby Box?

The Baby Box Co., inspired by a Finnish tradition, is an innovative, integrated program equipping parents with education and resources to give their babies a safe start in life. Baby Boxes can be used as a safe sleep space for a baby's first five to six months of life.

Novant Health UVA Health System is an official distributor of free baby boxes. One of our main goals is educating parents on safe sleep practices in an effort to help reduce infant mortality rates. We believe the education component of our initiative is equally, if not more, important as providing physical resources to improve overall child health care outcomes.

Is it really a box?

The Baby Box, is made from durable cardboard, and is proactively certified to meet all applicable tenets of the safety standards for bassinets set by the Consumer Product Safety Commission (CPSC), ASTM International (a global standards organization), as well as Health Canada and European Union (EN) Standard regulations. The Baby Box Co. further champions infant safety by emphasizing natural, predominantly organic products.

The box itself is designed as a safe sleep space and is as safe as other bassinets that meet the bassinet standards in the US, Canada, and the EU. However, the box alone does not protect the infant from SIDS - parents need to practice safe sleep habits.

How do I receive my free Baby Box?

Baby Box University offers video content, guides and tutorials such as brain development activities, breastfeeding resources, early father engagement tips and much more, to empower parents with broader knowledge on how to best care for their infants.

After parents complete the online education, they receive a coupon to receive their baby box after they deliver their baby at any Novant Health UVA Health System birthing center. Each box contains a mattress and samples of baby care items.

Receiving your free Baby Box is easy. Here are four simple steps to follow:

  1. Join Baby Box University at
  2. Complete the online education created by local experts
  3. Print out the coupon after completing the educational component and present it at any Novant Health UVA Health System birthing center. Please include your name, phone number, and email on the back of the certificate
  4. Present your coupon at one of our pick up locations: